The idea behind the CKX brand

CKX is a brand in constant evolution, attentive to its consumers and relentlessly
seeking innovation. Ever since the beginning, a few basic principles have been at
the core of CKX’s culture:

• Style;
• Safety and performance;
• Technology;
• Quality and accessibility

CKX’s mission is clear; to allow everyone to live their passion for powersports to the extreme by staying dry, warm and comfortable no matter the conditions, the level of activity or their budget.

With CKX, you will find high quality clothes (boots, underwear, suits, jackets and accessories) as well as have access to the famous Win-Tec clothing recognized throuhout the industry.

CKX also offers helmets (Open face, full face, modular and off-road) as safe as they are elegant, and a remarkable collection of goggles.

CKX: our philosophy, our DNA

CKX. Three letters and one way to be, think and move.

CKX is a deep sense of freedom, pleasure shared with people as passionate as you are. It's a sensation of being one with the elements and dominating them.

CKX: three letters that speak to every little muscle in your body, telling it to take Charge. Fuel up on adrenaline, travel Kilometers, live out your passions to the Xtreme. Do what you want, go where you want, nothing can stop you.

The CKX logo, which, among other things, represents the place where four roads converge, symbolizes the universe of motorized sports enthusiasts seeking freedom.

In the CKX logo, we can also see a person, subtly reminding us that at the core of such passion and sensations lies a human being. First, the one who dominates the elements, but also the one who creates, promotes the parts and the accessories that allow all snowmobile, ATV and motorcycle enthusiasts to take charge, travel kilometers and live out their passions to the extreme.